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About Rubi

A small team that moves business-critical data.

We are a software development and integration agency that helps businesses solve challenges with ERP, CRM, ticketing systems, operations software, and process automation.

What we do

Reliable systems, used by thousands.

Our team has delivered reliable systems used by thousands worldwide, moving business-critical data and improving workflows to support growth.

Learn about our process →

Our expertise

Six core disciplines.

  • AI Readiness — autonomous integrations, custom MCP servers, training power users before the hype cycle ends
  • Custom Integrations — connect tools and systems so they work together without manual hand-offs
  • Data Migration — secure moves with no loss, no downtime, and a clean audit trail
  • Business Intelligence — reports and dashboards your team will actually open in the morning
  • Workflow & Data Automation — automate the repetitive work that's silently consuming your team's week
  • Bespoke Solutions — when nothing off-the-shelf fits, we build the missing piece

Integrating with AlayaCare, Odoo, Q360, Invoiced, and other leading platforms →

Our story

Our journey so far.

From a two-person duo — a business analyst and a computer scientist — helping IT colleagues, to a global team shipping first-party products.

2018

A desire to help fellow IT colleagues

Luka sees opportunity to help companies with their post-implementation ERP/CRM improvements and converts employer to first client and adds a few more.

2019

Never do it alone

Ryley joins forces with Luka — where business meets computer science. Rubi expands services, clients, and partnerships.

2020

Outbreak and response

Released our first SaaS SMS product (Rubi Space) to enable emergency notifications, client communication, automated reminders, and real-time reach — supporting the Home Care industry during the pandemic, processing millions of visits and SMS and email notifications.

2021

Enterprise solutions

Completed first major integration with Invoiced — processed approximately 750,000 invoices totaling $450M and counting.

2022

Team building

Continued growth and expansion with dedicated developers, new partnerships, and innovative SaaS products.

2023

Let's go global

Expanding services into Europe, Africa, Asia, and Australia.

2024

First-party products

Drawing on our extensive experience in ERP/CRM management, enhancement, and integration, combined with deep domain knowledge across multiple industries, Rubi embarks on creating our own first-party products.

2025 +

Be part of our story

We have a unique ability to identify low-effort, high-impact solutions for your business technology challenges.

Book a meeting →

Our mission

Help great companies overcome barriers.

To help great companies overcome operational and technological barriers created by time and scarcity.

Guiding principles

Five things we hold to.

  • Work Ethic: Agility in thought — discipline, method, and consistency in execution. 1+1=3.
  • Strength: Solving problems that require the full range of analytical, technical, and creative skills.
  • Drive: Natural curiosity about the inner workings of systems.
  • Demeanor: Authenticity, cooperation, energy, and self-awareness.
  • Method: Experience, best practices, formal training, and self-education.

Want to work with us?

We'd love to hear what you're solving. Book a call or read more about how we engage.